Tesla's European sales fall 40% in July as BYD gains ground

Tesla’s sales in Europe plunged roughly 40 percent in July as Chinese electric vehicle makers, led by BYD, sharply increased their presence across the bloc, according to data from the European Automobile Manufacturers Association. The ACEA reported 8,837 Tesla registrations in July across the European Union, the European Free Trade Association and the United Kingdom, down from 14,769 a year earlier. BYD recorded 13,503 registrations in the same month.

The decline for Tesla comes as overall battery electric vehicle registrations in the region continue to grow. ACEA data show about 1.011 million new battery-electric cars were registered in the first seven months of 2025, representing 15.6 percent of the market year to date. New EV registrations in July rose by roughly a third, even as Tesla’s market share fell to below 1 percent in some monthly measures. For the January to July period, ACEA figures show Tesla’s share of new car registrations was about 1.2 percent, down from roughly 2.1 percent a year earlier, while BYD’s share climbed to around 0.9 percent from 0.3 percent.

Analysts and industry groups pointed to aggressive pricing and rapid product expansion by Chinese...