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Ternus reportedly plans leaner Apple and faster releases

Published 29 September 2026

Apple CEO John Ternus is seeking to make the company leaner and speed up product releases, according to an account of reporting on his plans. The reported changes include experimenting with a more flexible launch calendar and cutting some management roles, though the account does not establish that Apple has formally adopted a new release schedule or completed a broader restructuring. Apple has traditionally concentrated product launches in spring and fall. Ternus is reportedly interested in releasing more products throughout the year and relying less on that seasonal pattern. The account describes this as an idea under consideration, not an announced calendar change. The reported organizational changes include dismissals among engineering program managers in Apple’s hardware engineering division over the preceding two weeks. Roughly half a dozen directors were among those affected, according to the account. The employees were given weeks to seek other positions within Apple; those who do not find roles may be laid off later in the year. The final number of departures and their outcomes were not specified.

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