Take-Two CEO: AI Can't Create Blockbuster Games

Strauss Zelnick, chief executive of TakeTwo Interactive, dismissed the notion that artificial intelligence could produce blockbuster video games like Grand Theft Auto VI, calling it a "laughable" idea during a recent interview. Speaking to The Game Business, Zelnick emphasized that creating hits of such magnitude demands human creativity, not just technological tools.

The comments came amid growing debate over generative AI's role in game development, following Nvidia's unveiling of its DLSS 5 technology earlier this week. The tool, which enhances graphics in real time including character faces, drew mixed reactions, with some developers criticizing its generic outputs and sparking parodies online. Zelnick positioned AI as a helpful aid rather than a game-changer. "These tools may help you create assets, but that won't help you create hits," he said. "There are loads of assets out there now. It doesn't matter if you push a button to create an asset, or it takes you six weeks; at the end of the day, you have an asset."

Zelnick addressed fears that AI could democratize the industry, allowing anyone to rival established studios. He pointed to the thousands of games released...