TAG Heuer and TaylorMade launch golf-focused smartwatch

Luxury watchmaker TAG Heuer has launched a high-end smartwatch in collaboration with golf equipment manufacturer TaylorMade, designed to provide golfers with advanced performance analytics. The TAG Heuer Connected Calibre E5 45mm x TaylorMade Edition, along with a capsule collection of co-branded accessories, became available on June 25, 2026.

The watch is built on TAG Heuer's existing Connected Calibre E5 smartwatch platform. It features a 45mm case made from grade-two titanium, which some sources note has a black Diamond-Like Carbon coating. The ceramic bezel is engraved with numbers one through 18, representing the holes on a golf course. Design details include TaylorMade branding on the crown and case back, and the watch comes with a blue leather and black rubber strap, plus an additional textile strap.

The core functionality is driven by a specialized golf application. Using proprietary algorithms and dual-band GPS, the watch automatically tracks each shot and a player's position throughout a round without requiring manual input. This data is then processed through TaylorMade's performance-analysis system to generate a "strokes gained" metric, a data-driven standard used in...