Taco Bell Rolls Out Decades Y2K Menu Nationwide Sept 9

Taco Bell will revive a slate of fan favorites from its past with a limited Decades Y2K Menu that rolls out nationwide on Sept. 9, the company said, bringing back five legacy items and a range of throwback drinks and merchandise tied to 2000s nostalgia.

The menu features the Cool Ranch Doritos Locos Taco, the Double Decker Taco, the 7-Layer Burrito, the Chili Cheese Burrito and the Caramel Apple Empanada, all marketed at a price of 3 dollars or less. Taco Bell said most of the sandwiches and burritos will be offered at about 2.49, with the Chili Cheese Burrito and Caramel Apple Empanada listed at 2.99. The chain also plans to reintroduce several beverages from its past, including Aguas Frescas in strawberry passion fruit, dragonfruit berry and mango peach flavors, plus Rockstar Energy Refrescas and a Refresca Freeze; drink prices are expected to vary, with some items listed at about 3.99 to 4.49.

The offerings are designed to tap into nostalgia while driving traffic during a period of strong performance for Taco Bell. According to industry reporting, Taco Bell outperformed other Yum! Brands properties, including Pizza Hut and KFC, earlier this year. Taylor Montgomery, Taco Bell...