Taco Bell brings back five fan favorites in Decades Y2K Menu

Taco Bell will revive five fan favorites from the late 1990s and early 2000s as part of a limited Decades Y2K Menu rolling out nationwide September 9, the Irvine, California chain said. The return includes Cool Ranch Doritos Locos Tacos, the Double Decker Taco, the vegetarian 7Layer Burrito, the Chili Cheese Burrito and the Caramel Apple Empanada, with each item priced at 3 or less.

The chain provided price details for several items: Cool Ranch Doritos Locos Tacos, Double Decker and the 7Layer Burrito will retail for 2.49, while the Chili Cheese Burrito and the Caramel Apple Empanada will cost 2.99. Taco Bell is also offering a 9 Discovery Luxe Box to mark the 20th anniversary of the Crunchwrap Supreme. The box will include a Crunchwrap Supreme, a Cool Ranch Doritos Locos Taco, a Crunchy Taco, Chips Nacho Cheese Sauce and a medium fountain drink.

Taco Bell said the menu is designed to tap into early 2000s nostalgia while addressing consumers' appetite for value. The campaign bundles limited-time food items with a slate of digital and merchandising incentives intended to drive app engagement. Loyalty program members will get early access to the Caramel Apple Empanada from...