Sydney Sweeney Hangs Bras on Hollywood Sign for Promo

Actress Sydney Sweeney and her production team climbed the iconic Hollywood Sign in Los Angeles late at night to hang bras on the landmark as part of a promotional video for her new lingerie line. The stunt, captured on video, has drawn criticism from authorities who oversee the protected site, raising concerns about unauthorized access and potential legal violations.

The incident occurred a few days ago under cover of darkness on the hillside overlooking the famous letters. Footage shows Sweeney scaling the structure, particularly the letter "H," while carrying bras from her brand. She and the crew then strung a line of the garments across parts of the sign before stepping back to admire the display. Sweeney appeared enthusiastic during the filming, which sources describe as a creative effort to launch her lingerie venture.

While the team obtained a permit from FilmLA, the organization that coordinates filming in Los Angeles, to shoot video in the vicinity of the sign, they lacked specific approval to climb or attach items to it. The Hollywood Chamber of Commerce, which owns and manages the landmark, confirmed that no such permission was granted. In an email to Sweeney's...