Stephen Curry Ends Under Armour Partnership

Stephen Curry, the Golden State Warriors superstar and four-time NBA champion, is parting ways with Under Armour after a 13-year partnership that began in 2013. The mutual decision, announced this week, allows Curry's signature Curry Brand to operate independently starting in late 2026, with Curry retaining ownership of its intellectual property, logos, and trademarks.

The agreement ends a collaboration that propelled Curry's off-court business while aligning with Under Armour's broader restructuring efforts. Curry signed with the brand shortly after leaving Nike, where he had worn shoes during his first four NBA seasons. In 2020, the Curry Brand launched as a sub-label under Under Armour, and a 2023 lifetime deal elevated Curry to president of the brand. During this period, Curry achieved remarkable on-court success, including two MVP awards, four championships, and the NBA's all-time record for three-pointers made. The partnership also emphasized lightweight performance basketball shoes and community initiatives for young athletes.

Under the terms, Curry Brand products will continue selling through Under Armour until October 2026. The Curry 13, the final signature shoe...