Stephen Curry Ends 12-Year Under Armour Partnership

Golden State Warriors guard Stephen Curry has parted ways with Under Armour after a 12-year partnership, becoming a sneaker free agent amid reports of frustration over the brand's underinvestment in basketball and its failure to secure high-profile endorsements. The split, announced on November 13, marks the end of a deal that began in the 2013 offseason and helped transform Under Armour's basketball division.

Curry, a four-time NBA champion and two-time MVP, cited mutual agreement as the basis for the separation, though sources familiar with the matter described deeper issues. According to Bloomberg, one key frustration was Under Armour's unsuccessful bid to sign WNBA star Caitlin Clark last year. Curry and the company pursued the Indiana Fever guard, but their offer fell short of Nike's, allowing the rival brand to secure her services. Under Armour issued a statement refuting claims that the Clark pursuit contributed to the breakup, calling the reports "unfortunate and untrue." Additional details emerged that Curry had also attempted to recruit WNBA standout Sabrina Ionescu to the Curry Brand upon her college exit, but she remained with Nike, her alma mater's longtime partner.