Stellantis launches 5-year FaSTLAne 2030 plan with 60 billion euro investment

Stellantis unveiled a new five-year strategic plan on Thursday, committing to invest 60 billion euros, or roughly 70 billion dollars, to revitalize its global operations. The plan, named FaSTLAne 2030, was presented by CEO Antonio Filosa during an investor day at the company’s North American headquarters in Auburn Hills, Michigan.

The strategy centers on focusing the majority of brand and product investment on a core group of brands: Jeep, Ram, Peugeot, Fiat, and the Pro One commercial vehicle unit. While the company stated it will retain all 14 of its automotive brands, it will manage DS and Lancia as specialty brands and has designated Chrysler, Dodge, Citroën, Opel, and Alfa Romeo as regional brands. Maserati will continue as a luxury brand, with a more detailed roadmap expected in December.

Financially, the automaker is targeting significant growth in its key markets. In North America, it aims for 25% revenue growth by 2030 with an adjusted operating income margin between 8% and 10%. For Europe, it projects 15% revenue growth with a margin target of 3% to 5%. The company also plans to achieve 6 billion euros in annual cost reductions by 2028 compared to a 2025 baseline.