Steak n Shake Adds $10M to Bitcoin Treasury
Steak n Shake, the iconic American fast-food chain known for its burgers and shakes, announced Friday that it has added $10 million in notional value to its corporate Bitcoin treasury, marking a bold escalation in its strategy to integrate cryptocurrency into its operations.
The announcement, shared via the company's X account, highlighted the growth of its strategic Bitcoin reserve, which receives all proceeds from Bitcoin payments. This move comes eight months after the chain began accepting Bitcoin as payment at all its locations worldwide in May 2025, using the Lightning Network for faster transactions. The adoption has yielded immediate benefits, including a reported 50 percent reduction in transaction fees compared to credit card processing, according to company statements.
Since implementing Bitcoin payments, Steak n Shake has seen significant sales growth. In the second quarter of 2025, same-store sales rose 11 percent, followed by a 15 percent increase in the third quarter and another 15 percent in the fourth quarter. The company attributes this surge to its appeal among cryptocurrency enthusiasts, allowing it to outperform competitors like McDonald's, Domino's, and...