Spotify Raises Premium Prices in US, Estonia, Latvia
Spotify announced on Thursday that it will raise prices for its premium ad-free subscription plans in the United States, Estonia, and Latvia, effective February 2025. The increases, ranging from $1 to $2 per month depending on the plan, mark the third such adjustment for U.S. subscribers in four years and follow similar hikes in markets including the United Kingdom and Switzerland last fall.
Under the new pricing, the individual premium plan in the U.S. will rise from $11.99 to $12.99 per month. The Duo plan, for two users, will increase from $16.99 to $18.99, while the Family plan, covering up to six accounts, will go from $19.99 to $21.99. Student plans will see a $1 bump, from $5.99 to $6.99. Existing subscribers in the affected regions will receive email notifications with details about their February billing, and new users can view the updated rates on Spotify's premium page. The company emphasized that these changes apply only to premium tiers and do not affect free, ad-supported accounts.
Spotify attributed the price adjustments to the need to sustain innovation and deliver high-quality audio content. "Occasional updates to pricing across our markets reflect the value...