Spotify launches Reserved ticketing for U.S. Premium users

Spotify launched a new feature called Reserved by Spotify on Thursday, June 18, 2026, offering its U.S. Premium subscribers exclusive early access to concert tickets based on their listening habits. The service, which holds up to two tickets for eligible fans before a general public sale, is launching in partnership with Live Nation, with all transactions processed through Ticketmaster.

The first artist to participate is indie-pop singer Role Model. Eligible fans will begin receiving notifications on the launch day, with a roughly 24-hour purchase window for his tour tickets opening on Tuesday, June 23. The feature is available only to Premium subscribers who are 18 or older in the United States.

Reserved analyzes a subscriber’s streaming data to identify an artist’s most dedicated fans. Signals include how often a user listens to an artist, how long they have followed them, saves, shares, and sustained engagement history. The system also checks a user’s location to ensure they are near a show before extending an offer. Spotify says it monitors for bot activity and artificial listening patterns, withholding offers from users who appear to be gaming the system. The company is not...