Spotify Launches Music Videos for Premium Users in US, Canada

Spotify has launched music videos for Premium subscribers in the United States and Canada, marking a significant expansion of its platform into visual content. The feature, which began rolling out on December 9, 2025, allows users to switch seamlessly from audio playback to official videos without leaving the app, available on mobile devices, desktops, and TVs.

Premium users can access the videos by tapping a "Switch to Video" button that appears on supported tracks in the Now Playing view. The video restarts the song from the beginning and supports landscape orientation for full-screen viewing on iPhones and Android devices. Users can return to audio mode with a "Switch to Audio" option. Additional videos, including live performances and covers, appear under an artist's Music tab or in curated playlists such as 90s Video Hits, Hip-Hop Throwbacks, and Latin Party Hits. Spotify notes that watching a video for at least 30 seconds counts toward artist royalties, similar to audio streams.

The initial catalog is limited while the feature remains in beta, featuring content from artists including Ariana Grande, Olivia Dean, BABYMONSTER, Addison Rae, Tyler Childers, Natanael Cano, and...