Spotify Launches Editable Taste Profile Feature

Spotify co-chief executive Gustav Söderström announced a new feature on Friday at the South by Southwest conference in Austin, Texas, that allows users to directly review and customize their algorithmic Taste Profile for the first time. The update aims to give listeners greater control over personalized recommendations across music, podcasts, and audiobooks.

The Taste Profile, which has long powered Spotify's suggestions such as Discover Weekly playlists, Daily Mixes, and the annual Wrapped summary, is generated by artificial intelligence based on listening history, skips, repeats, and saves. Previously hidden from view, the profile will now appear prominently in the app's sidebar on the homepage, where users can see how Spotify interprets their preferences, including emerging interests like 90s alternative rock or hip-hop subgenres.

With the beta version, users can edit the profile using natural language prompts to fine-tune future recommendations. For instance, they might request more content from a specific artist like Sabrina Carpenter or less from another like Doja Cat. Adjustments can also target genres, such as shifting from J-pop to K-pop, or moods, like dialing down...