Slate Auto partners with Crayola on EV truck wrap kits

Slate Auto, the electric vehicle startup backed by Jeff Bezos, announced a partnership with crayon maker Crayola on July 9, 2026, introducing five limited-edition vinyl wrap kits for its minimalist electric truck. The collaboration marks Crayola's first venture into the automotive industry and underscores Slate's core business model of selling a low-cost, uniform base vehicle designed for extensive owner customization.

The available colors-Cerulean, Dandelion, Fern, Jersey Tomato, and Razzmatazz-are drawn directly from Crayola's classic crayon lineup. Each kit is priced at $1,550 and includes a full exterior wrap, coordinating graphic decals, a matching key fob cap, and a snap-in dashboard accessory called a Slatelet. The wraps will be sold through Slate's online marketplace, which already lists over 200 accessories.

This offering fits within Slate's broader strategy. The company's truck, which starts at $24,950, rolls out of its Warsaw, Indiana, plant in a uniform slate gray composite finish, deliberately unpainted to reduce manufacturing complexity and cost. The base model features a 205-mile range, 2,000 pounds of towing capacity, and a minimalist cabin with manual windows...