SKIMS debuts faux pubic hair thong line, sells out quickly

Kim Kardashian's shapewear brand SKIMS unveiled a new line of faux pubic hair micro thongs on Oct. 14, prompting brisk sales and mixed reactions online. The collection, marketed as the "Faux Hair Panty" or "The Ultimate Bush," was released with a 1970s-inspired game show video on SKIMS's Instagram and sold out across sizes within hours, with a waitlist posted for customers who still want to buy.

The string thong is offered in 12 shade and texture combinations, including straight and curly options and names such as Clay Blonde Straight and Clay Black Curly. Sizes run from XXS to 4X. SKIMS describes the piece as handmade in a super sheer stretch mesh with elastic side straps, and the item was listed around $32 on the company website. The product's promotional tagline invited wearers to "allow their carpet to be whatever color you want it to be," and the launch video included the question "Does the carpet match the drapes?"

Kardashian acknowledged the unconventional nature of the drop in an Instagram Story, posting samples of the thongs and asking, "How funny are these?" She called the collection "insane" while laughing. The rollout follows a pattern of provocative product launches...