Sephora Clarifies No Israel Stores, Only Limited Product Sales

Sephora will not be opening its own retail stores in Israel, the global beauty company has clarified, following days of speculation about its entry into the market. Instead, a limited selection of products from its house brand, Sephora Collection, will be sold through a temporary agreement with Israeli beauty retailer Glam 42.

The clarification came in an official statement from Sephora on August 11, 2026, addressing a deal with Glam 42. The company confirmed that a curated selection of Sephora Collection products will soon be available at select Glam 42 stores and popup locations in Azrieli shopping malls. However, the statement emphasized that the Sephora retail chain has no plans to open stores in Israel.

This announcement resolves conflicting reports that emerged over the weekend. Initial reports on August 10, citing Israeli media, indicated that Sephora was set to open several stores and boutiques across Israel on August 20, with locations planned for Tel Aviv, Ramat Gan, and Jerusalem. Those reports described Glam 42 as Sephora's official Israeli franchisee. However, subsequent reports cited sources close to Sephora's parent company, LVMH, who stated that no official...