Selena Gomez and Benny Blanco bake tiramisu tied to Rare fragrance

Selena Gomez and Benny Blanco blended work and romance this week as they hosted a baking class in Los Angeles for a group of fans, serving a tiramisu inspired by the notes of Rare Beauty’s debut fragrance. The event, and a string of accompanying social media posts, underscored the couple’s public collaboration across business and personal life while they navigate a wedding still very much in the public eye after their engagement was announced late last year.

During the Los Angeles gathering, Gomez and Blanco prepared a tiramisu whose flavor profile was tied to Rare Eau de Parfum notes, a nod to the couple’s intertwined brands and partnership. A Polaroid moment captured Blanco embracing Gomez, and a video showed them whisking batter side by side. The fragrance, described by the brand, includes notes of caramel, pistachio, vanilla, ginger, and sandalwood, a detail that reflects how the couple has built crossovers between their professional and private spheres.

The pair’s ongoing public presence is a central part of Gomez’s broader business and advocacy work. Gomez, who founded Rare Beauty in 2019, has long framed her work as more than cosmetics, emphasizing mindfulness and...