Sega Announces 35th Anniversary Events for Sonic and Puyo Puyo

Sega is preparing a series of celebrations for the 35th anniversaries of two of its iconic franchises, Sonic the Hedgehog and Puyo Puyo, in 2026, with events spanning livestreams, popup stores, and collaborative promotions already underway in Japan.

The announcements come as the publisher highlights the milestones for the high-speed platformer Sonic, which debuted in 1991, and the tile-matching puzzle game Puyo Puyo, originally released the same year under the development of Compile before Sega acquired it in 1998. For Puyo Puyo, Sega has launched the "Dairensa!" project, named after a popular song from the series, featuring new anniversary artwork, themed illustrations, and a dedicated teaser website. The initiative promises further reveals throughout the year.

A key event for Puyo Puyo enthusiasts is a special 35th anniversary livestream scheduled for February 1, 2026, at 2:30 p.m. Japan time. The broadcast will include appearances by voice actors, live gameplay demonstrations, and updates on the mobile RPG Puyo Puyo!! Quest. In Japan, fans can visit popup stores starting next month, beginning with Yokohama's Marui City from February 4 to 28, followed by Kiddyland Osaka Umeda...