Scam 2010 on Subrata Roy's Rise and Fall Begins Shooting

The third installment of the acclaimed "Scam" franchise, titled "Scam 2010," is currently in production and will explore the financial controversies surrounding the late businessman Subrata Roy and his Sahara India Pariwar conglomerate. The series, produced by Applause Entertainment and Birla Studios, is set to premiere on the streaming platform SonyLIV.

Filmmaker Hansal Mehta, who directed the first season, "Scam 1992," and served as showrunner for the second, "Scam 2003," returns to the director's chair for this new chapter. He is co-directing with Sumit Purohit, a writer on the original series who is now transitioning to a directorial role. The show began shooting in late May 2026 and has filmed across locations including Lucknow, Kanpur, Delhi, Mumbai, and Dehradun. Production is expected to conclude by mid-September, with a global premiere targeted for early 2027.

Marathi actor Siddharth Bodke has been cast in the lead role of Subrata Roy. The series is based on the 2014 book "Sahara: The Untold Story" by Tamal Bandyopadhyay. It will chronicle the rise of Roy's vast business empire, which began with small savings schemes, and the subsequent legal battles and public scrutiny...