Rolls-Royce Launches Electric Coachbuild Collection

Rolls-Royce Motor Cars announced on Thursday the launch of its Coachbuild Collection, an invitation-only program offering select clients a bespoke electric vehicle paired with an immersive multi-year experience in the brand's design and development process. The initiative targets the company's most loyal customers and marks the first foray into fully electric coachbuilt models, building on the British automaker's tradition of ultra-exclusive creations.

The program, described by Rolls-Royce as a new proposition in superluxury, begins with a unique vehicle developed entirely by the firm's in-house Coachbuild department. This debut model will feature an electric powertrain, reflecting the preferences of many existing Spectre owners who value its refinement. While specifics on the powertrain, design, and interior remain under wraps, the company confirmed the vehicle will be fully homologated and road-legal. Further details and images are slated for reveal in April, with production limited to very small numbers that will never be repeated.

Access to the Coachbuild Collection is restricted to clients invited through Rolls-Royce's global Private Office network, with locations in Dubai,...