Roku Launches First OLED TVs Starting at $999

Roku has entered the premium television market with the launch of its first-ever OLED TVs, marking a significant expansion of the company's product lineup. The new Roku Pro Series OLED and Roku Pro Series LX OLED TVs are now available for purchase, with the base model starting at $999 and the higher-end version set to launch in October.

The Roku Pro Series OLED TV, available now exclusively through Amazon, comes in 55-inch and 65-inch sizes. It features a 4K 120Hz panel with support for Dolby Vision, HDR10, and variable refresh rate technologies including AMD FreeSync Premium. The television includes Roku's Smart Picture Max technology, which automatically adjusts picture settings based on content, and an Automatic Game Mode that optimizes settings for gaming. The design incorporates an ultra-thin bezel and an adjustable, tool-free stand.

The Roku Pro Series LX OLED TV, scheduled for release in October, starts at $1,299. Roku states this model delivers a brighter picture and a wider color range compared to the standard OLED model. It features a higher 144Hz refresh rate with VRR and includes an advanced screen polarizer designed to reduce reflections. Both models share core...