ROG Xbox Ally and Ally X priced, preorders open ahead of Oct 16, 2025

Microsoft and Asus on Thursday confirmed U.S. prices and opened preorders for their jointly developed handheld gaming PCs, the ROG Xbox Ally and the higher end ROG Xbox Ally X, while saying both devices will go on sale October 16, 2025. The standard Ally is listed at $599.99 in the United States and the premium Ally X at $999.99. Preorders began September 25 at 8 p.m. Eastern, company listings show, with the Ally X sold as a Best Buy exclusive among third party retailers and the base Ally available through multiple outlets including Best Buy, Amazon, AntOnline and Walmart.

Both handhelds run a Windows 11 Home variant tailored for gamepad-first use and performance optimizations, and are positioned to bridge Xbox and PC libraries via Xbox Game Pass, Xbox Cloud Gaming and access to other PC storefronts. The standard Ally ships in white with an AMD Ryzen Z2 A processor, roughly 16 gigabytes of RAM and a 512 gigabyte SSD, paired with a 7 inch Full HD 120Hz display. The Ally X, offered in black, upgrades to an AMD Ryzen AI Z2 Extreme processor, 24 gigabytes of RAM and a 1 terabyte SSD while retaining the same 7 inch, 120Hz panel in company specifications.