Ricochet Files BALD Trademark Covering Apparel, Entertainment

On August 25, 2025, professional wrestler Ricochet, real name Trevor Mann and a current All Elite Wrestling star, filed with the United States Patent and Trademark Office to trademark the word BALD. The application covers a range of goods and services tied to entertainment and professional wrestling, including standard merchandise such as shirts, sweatshirts, hats, bandanas, and other apparel, as well as a broad slate of entertainment services. These services include the presentation of wrestling contests, online distribution of wrestling news and information, live and televised appearances by a professional wrestler, and the production of online interviews featuring a professional wrestler for entertainment purposes. The filing is noted as US Serial Number 99356455 and represents another appearance-based branding step for Ricochet.

The BALD filing builds on a pattern of personal-brand filings by Ricochet. He has previously pursued trademark registrations tied to his on-screen persona, including a term known to fans as Lightskin Kingpin. The most recent filing was made personally under his real name, not through AEW, signaling an autonomous effort to monetize his public image...