Retro Diet Coke Lime returns for a limited time starting Oct 6

Coca-Cola confirmed that Retro Diet Coke Lime will return to store shelves nationwide on October 6 for a limited time, the company said, with 12-pack cans and single 20-ounce bottles available while supplies last. The retro-inspired release revives a flavor first introduced in 2004 that was discontinued in 2018 and replaces the Ginger Lime variety that took its place.

The company described the packaging as neon lime green with the Diet Coke wordmark in red and a drawing of a lime, a design nod to the drink's early 2000s presentation. The flavor is described by fans and product descriptions as a bright, crisp cola with a zesty lime note that lifts the slightly sweet base without being fruit forward. Retail pricing has not been announced.

The announcement follows a pattern of limited-time reintroductions and nostalgic marketing from the beverage maker this year. Earlier this summer the company reissued a Retro Diet Cherry Coke in vintage packaging for a short run, and it has revived other legacy marketing efforts aimed at younger shoppers. The company has also expanded into new categories with products such as Simply Pop, a prebiotic soda made with real fruit juice that the...