Retailers launch early Black Friday fashion sales with up to 50% off

Major retailers and online fashion platforms have begun rolling out early Black Friday and end-of-season sales across apparel, footwear and beauty categories, offering discounts on designer and contemporary brands as shoppers move into the preholiday buying season. Promotions currently running include markdowns on outerwear, knitwear, sneakers and popular beauty devices, with some sellers advertising up to half off select items and curated gift guides aimed at holiday shoppers.

Nordstrom and several multibrand retailers have highlighted reduced prices on fall staples and trending pieces, including performance-driven sneakers that combine running technology with streetwear styling. Luxury and contemporary labels are appearing in early-sale assortments on NetAPorter, NetaPorter and other platforms, where buyers can find coats and knitwear from brands that typically command full-price status. Mass-market and heritage chains are promoting their own discounts on denim, tailoring and everyday essentials, and specialist beauty sellers and marketplaces are featuring deals on high-ticket items such as hair styling devices and skincare sets.

Shopping editors advising consumers say these...