Reddit launches video replies in comment sections

Reddit has launched a new feature enabling users to post video replies directly in comment sections, a significant expansion of its engagement tools beyond text, images, and GIFs. The global rollout began on June 11 and is now available to all users in eligible public communities.

The feature is designed to make discussions more immersive and expressive, allowing users to convey ideas or instructions visually. Chief Product Officer Maria Angelidou-Smith stated the company is continually evolving Reddit to deliver a more immersive and authentic human experience, adding that video replies give users more creative ways to engage in their communities. In practice, users will see a new video icon alongside existing media options in the comment box on all platforms, from which they can either record a new clip or upload an existing video.

Reddit has emphasized several practical applications for the tool. These include sharing quick cooking demonstrations, showing makeup techniques, demonstrating sports skills like soccer footwork, and providing step-by-step guidance in DIY, tech support, or fitness communities. The feature is also seen as a natural fit for Ask Me Anything (AMA)...