Radisson launches ChatGPT hotel booking for 1,000+ sites

A major international hotel group has launched a public, conversational booking service through ChatGPT, marking a significant step in the industry's shift toward AI-driven travel planning. Radisson Hotel Group, in collaboration with consulting firm Accenture, introduced the app on Tuesday, July 28, 2026, making over 1,000 of its properties across more than 100 countries searchable and comparable through natural language.

The service, accessible to any ChatGPT user by starting a prompt with "RadissonHotels," allows travelers to describe trip needs conversationally. Users can request options based on criteria like location, amenities, or trip type, and the app responds with relevant properties, live rates, availability, and details. The current process concludes by directing users to the Radisson Hotels website to complete their reservation, though the companies plan to eventually enable booking within the chat interface alongside features like loyalty recognition and an AI concierge.

The launch is framed as a strategic move into "agentic commerce," where AI-led conversations replace traditional, channel-based booking journeys. Gianni Di Fede, Radisson Hotel Group's chief...