Prince Harry to become senior advisor at BetterUp

Prince Harry is moving from chief impact officer to senior advisor at BetterUp, the coaching company’s CEO Alexi Robichaux announced November 6. Harry had held the chief impact officer role since joining the company in 2021.

Robichaux said Harry’s new responsibilities will focus on key projects with some of BetterUp’s largest enterprise customers, working alongside company staff and partner leaders. He said the transition will also give Harry more time for investments, business opportunities and philanthropic causes.

The announcement describes a change in role, but does not say Harry is leaving BetterUp. Robichaux thanked him for his contributions and said they would continue working together in the new capacity. BetterUp has not provided further details about the timing or scope of the transition in the announcement described by Robichaux.

Harry joined BetterUp in 2021 as chief impact officer. Robichaux said he and co-founder Eddie Medina were impressed by Harry’s understanding of coaching and his support for making coaching widely available. The company presents coaching as a form of mental fitness; Harry has also spoken publicly about its potential for personal development.