Prime Video Expands Clips to Movies and TV Series

Prime Video has expanded its Clips feature to deliver short clips from movies and television series across its mobile app, building on an initial test with NBA highlights. The vertical, scrollable video feed, reminiscent of social media formats, began rolling out this week to select users in the United States on iOS, Android, and Fire tablet devices, with full availability expected later this summer.

Users access Clips through a dedicated carousel on the Prime Video mobile home page. Tapping a clip opens a fullscreen feed of personalized snippets tailored to viewing history and interests. From within the feed, viewers can watch the full title, rent or purchase content, subscribe for access, add titles to a watchlist, like clips, or share them via messaging apps, social media, or email. Shared clips direct recipients to the Prime Video app, where they can browse additional recommendations, provided the app is installed.

The feature originated ahead of the 2025-26 NBA season, where it displayed short highlight videos on the NBA collection page. Prime Video now extends it to a broader library, including Amazon MGM Studios productions, licensed movies and series, live sports, and...