Post Malone Fronts SKIMS Menswear With Heavyweight Fleece

Post Malone is stepping into the fashion spotlight as the new frontman for SKIMS’ menswear line, presenting a Western-inspired campaign built around the brand’s Heavyweight Fleece and a limited-edition Realtree camouflage lineup. The campaign was filmed on a Utah ranch with photographer Theo Wenner and marks SKIMS’ most expansive push yet into men’s apparel, with the collection going on sale August 21 both in stores and online.

The imagery centers on a rugged, outdoorsy aesthetic, with Malone styled in relaxing, comfort-focused silhouettes that showcase SKIMS’ Heavyweight Fleece, including a jogger, a zip-up hoodie, and a basics T-shirt. The pieces are presented against expansive desert-and-ranch backdrops, with Malone accessorized by a cowboy hat and boots to align with the Western theme. SKIMS describes the collection as the debut of a premium material designed for warmth, durability, and elevated comfort, and notes that the line will include underwear, T-shirts, and fleece separates alongside a limited edition run of Realtree camouflage prints. In addition, new lounge pieces are included as part of the latest drop.

In announcing the campaign, SKIMS founder Kim Kardashian...