Poll: Nearly 40% Regret Black Friday Impulse Buys

Nearly four in ten consumers report regretting impulse purchases made during Black Friday sales, according to a recent poll of 2,000 adults who have shopped the event in the past. The survey, conducted by OnePoll and commissioned by Tesco Mobile, highlights how the hype surrounding the annual shopping frenzy often leads to buyer's remorse, particularly among younger generations.

The poll found that 44 percent of respondents admitted to getting caught up in the excitement, resulting in unwanted buys. Clothing topped the list of most regretted items, followed by kitchen gadgets and skincare sets. Other common impulse purchases people wished they had skipped include watches or jewelry, fragrance gift sets, wireless headphones, decorative lights, video games, makeup bundles, and tablet computers. More than a quarter, or 27 percent, said they had purchased items during previous Black Friday sales that they never even used.

Regret appears more prevalent among younger shoppers. Sixty percent of Generation Z respondents reported second thoughts about past Black Friday buys, compared to just 21 percent of baby boomers. This generational divide underscores varying levels of susceptibility...