Pinterest to Lay Off Under 15% of Workforce for AI Focus

Pinterest, the San Francisco-based image-sharing platform, announced plans Tuesday to lay off less than 15 percent of its workforce as part of a company-wide restructuring aimed at shifting resources toward artificial intelligence initiatives.

The cuts, detailed in a securities filing with the U.S. Securities and Exchange Commission, will affect hundreds of employees. Pinterest had approximately 5,200 workers at the end of last year, according to information provided to the Associated Press. The layoffs are intended to realign the company's priorities, including reallocating staff to AI-focused roles, emphasizing AI-powered products, and reshaping its sales and go-to-market strategies. In addition to the job reductions, Pinterest plans to scale back its office space usage.

The restructuring effort is expected to wrap up by the end of September and will result in pretax charges ranging from $35 million to $45 million, primarily related to severance and other termination benefits. Company officials described the moves as necessary to support broader transformation goals amid evolving technology demands.

This announcement comes as Pinterest accelerates its adoption of AI in...