Pinterest expands Amazon Storefront linking for creators

Pinterest has deepened its partnership with Amazon by introducing a new integration that allows eligible creators to connect their Amazon Storefronts directly to their Pinterest profiles. The feature, announced this week, is designed to streamline affiliate marketing on the platform, enabling creators to tag eligible Amazon products in their Pins without manually adding affiliate links each time. The connected storefronts will also be visible on creator profiles, offering followers a centralized view of product recommendations.

The integration aims to reduce friction for both creators and users, making product discovery and purchasing more seamless. According to Pinterest, users frequently visit the platform for shopping inspiration across categories like home décor, fashion, beauty, and lifestyle. The company stated that more than half of its users come to the platform to shop, conducting over 80 billion searches each month. By linking Amazon Storefronts, Pinterest intends to convert browsing activity into measurable purchases while providing creators with a more efficient path to affiliate revenue.

This update builds on a multiyear advertising partnership established between...