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PepsiCo to launch Dirty Mountain Dew Cream Soda in 2026

Published 2 October 2025

PepsiCo's Mountain Dew brand will introduce a new flavored soda, Dirty Mountain Dew Cream Soda, at the National Association of Convenience Stores trade show in October, with a nationwide rollout planned in early 2026. The product blends Mountain Dew's signature citrus profile with a cream soda flavor and will be offered in both regular and Zero Sugar formulations.

PepsiCo said the launch is intended to capitalize on the growing popularity of so-called dirty sodas, beverages created by mixing standard soft drinks with flavored syrups, creamers, or other add-ins to create customized flavors. "Mountain Dew has always pushed boundaries with flavors that become cultural phenomena," PepsiCo Beverages U.S. Chief Marketing Officer Mark Kirkham said in a company statement. "Dirty Mountain Dew Cream Soda, with its creamy, indulgent taste, is just another example of how we leverage innovation to engage our fans."

The new flavor is part of a broader push by PepsiCo to introduce products tied to the dirty soda trend. The company plans to preview a MUG Root Beer Floats Vanilla Howler at the same trade show and has recently rolled out other limited cream-flavored items, including a Pepsi Wild...

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