Paris Hilton Named Global Ambassador for Paul Mitchell Haircare

Paris Hilton, 44, has been unveiled as the global ambassador for haircare brand Paul Mitchell and stars in a new yearlong campaign that recasts the socialite as both style muse and spokesmodel, appearing in a series of striking images shot in everyday settings including a laundrette and a gas station. The rollout, which spans digital, in-store and social platforms, pairs Hilton's signature glamour with a message of professional hairstyling and product-focused care.

The campaign photographs show Hilton in multiple looks, from a blunt bob with dark roots to a high ponytail with a side-swept fringe and long golden waves. In one image she is photographed filling a fuel container on a garage forecourt while wearing a revealing ball gown; another places her in a launderette in a silk slip and robe. Paul Mitchell described the work as a love letter to professional hairstylists, and chief executive Michaeline DeJoria praised Hilton's trendsetting career and commitment to causes the company said align with its values.

Hilton, who confirmed the ambassadorship in interviews tied to the campaign, reflected on her evolving relationship with hair and beauty. In an interview with Us Weekly she...