Paramount+ US Prices Rise in January 2026

Paramount Global announced price increases for its Paramount+ streaming service in the United States, effective January 15, 2026, as the company invests heavily in new content and technology upgrades. The changes come amid a major partnership with the Ultimate Fighting Championship that will bring live UFC events exclusively to the platform, eliminating the previous pay-per-view model for subscribers.

The ad-supported Essential plan will rise by $1 to $8.99 per month, while the ad-free Premium plan will increase to $13.99 per month, also up $1. Annual subscriptions will see larger adjustments, with Essential moving to $89.99 from $59.99 and Premium to $139.99 from $119.99. Paramount is also ending free trials and reducing promotional discounts to encourage direct paid sign-ups. Similar price hikes are planned for Canada and Australia, though details there remain pending.

Company officials attributed the increases to ongoing investments aimed at improving the user experience and expanding programming. In a letter to shareholders, Paramount Skydance CEO David Ellison stated, "Our ongoing investments in Paramount are enhancing the value we deliver to consumers. To support this...