OpenAI, Target Expand Partnership With ChatGPT Shopping Beta

OpenAI and Target announced an expanded partnership on Wednesday that will introduce a beta version of a ChatGPT-powered shopping feature next week, allowing users to discover, curate, and purchase products directly within the chatbot interface. The integration, aimed at enhancing the holiday shopping experience, enables consumers to tag Target in conversations with ChatGPT to request product ideas, browse selections, build multi-item carts, and complete transactions without leaving the app.

The feature builds on OpenAI's recent push to embed retail capabilities into its AI platform. Last month, the company added dedicated apps from partners such as Canva for design, Coursera for education, Figma for collaboration, Expedia for travel, Spotify for music, and Zillow for real estate. Complementing these, OpenAI launched Instant Checkout, which supports purchases during AI dialogues with retailers like Etsy and Shopify. For Target, users can now describe needs, such as planning a holiday movie night, prompting suggestions for items like blankets or snacks. Shoppers can review options, add them to a shared basket, and check out using their Target account, with choices for shipping,...