OpenAI launches Sora app for AI-generated videos with Cameo likeness

OpenAI on Tuesday unveiled Sora, an invite-only iPhone app and social platform built around Sora 2, its next-generation video and audio generation model, offering a vertical, scrollable feed of short videos that are created entirely by artificial intelligence. The app is available initially in the United States and Canada through the App Store and requires invited access; each user who gains entry can invite four others.

Sora differs from established short-form platforms by prohibiting uploads from users' camera rolls and relying instead on the Sora 2 model to generate every clip. Generated videos are limited to roughly 10 seconds within the app. OpenAI said during a livestream that users will still be human posters of content even though the clips themselves are AI produced. Sora 2 supports synchronized dialogue, realistic sound effects and background audio, and demonstrates improvements in handling motion and physical interactions in scenes.

A central feature, called cameo, lets users record a short video and audio sample of themselves to permit the model to insert their likeness into generated scenes. Users who upload a cameo can grant or revoke permission for others to use...