OpenAI Expands ChatGPT Ads to More Countries

OpenAI is expanding ChatGPT advertising to additional international markets, extending a business the company says has attracted more than 100,000 advertisers. The ads will remain limited to ChatGPT’s Free and Go subscription plans, while Plus, Pro and Enterprise users will continue to receive an ad-free service, OpenAI said. The expansion adds 26 countries, including markets in Africa, Asia, Europe, the Middle East and Latin America. Newly named markets include Nigeria, South Africa, Serbia, Ukraine, Cambodia, Bangladesh and Pakistan. Advertisers can access the offering in new markets through technology partners or OpenAI’s Ads Manager, according to one account of the rollout. Reports give different totals for the number of countries where ChatGPT ads are available: one says 80 and another says 89. The reports do not explain the difference, so the precise overall reach cannot be established from those figures. The number of newly added countries is reported as 26. OpenAI said the advertising program had passed 100,000 advertisers that ran campaigns on ChatGPT. The figure is the company’s account, rather than an independently verified count. The company has also described...