OpenAI adds Instant Checkout in ChatGPT and Agentic Commerce Protocol

OpenAI on Thursday began letting U.S. users buy items directly inside ChatGPT through a new Instant Checkout feature that initially supports Etsy sellers and will be expanded to selected Shopify merchants in the coming weeks. The company also released the Agentic Commerce Protocol, developed with payments firm Stripe, as an open source standard to enable merchants and developers to connect product catalogs, inventory and payments to conversational agents.

Instant Checkout allows users to complete single item purchases without leaving a chat. OpenAI said the feature is available to logged-in Free, Plus and Pro users in the United States and that merchants must opt in to support the flow. Payment options include Apple Pay, Google Pay, Stripe and credit card, and paying subscribers can use a card on file. OpenAI said merchants will receive the customer information necessary to fulfill orders, and that users must explicitly confirm each purchase step before an order is placed.

The Agentic Commerce Protocol is intended to standardize how AI agents access product data and payments and to make it easier for a wide range of sellers to integrate with ChatGPT. OpenAI said the protocol...