OnePlus set to exit US and European markets this week

The smartphone brand OnePlus is reportedly preparing to announce its withdrawal from the United States and European markets this week, according to multiple reports citing sources familiar with the matter. The anticipated announcement, expected from OnePlus and its parent company Oppo, would mark a significant retreat for a brand that once challenged major players with high-specification devices at competitive prices.

The reports indicate the companies will announce fundamental strategic changes in the coming days, confirming months of speculation about OnePlus's future in Western markets. Following the announcement, the company is expected to sell through its remaining inventory of devices in the U.S. and Europe without plans for replenishment. New product launches, retail sales, and local marketing in those regions are expected to cease.

For existing OnePlus device owners, the company is expected to continue providing promised software updates, hardware warranty support, and aftersales service for the duration of the products' lifecycles. This support is reportedly a key part of the transition plan, with Oppo positioned to help honor these commitments as it plans to maintain...