OnePlus announces exit from US and European markets

The smartphone manufacturer OnePlus has officially announced it will cease new product sales in the United States and Europe, confirming months of speculation about its retreat from Western markets. The company stated the move is part of a "proactive global strategy adjustment" and will refocus its efforts on regions where it believes it can be more competitive.

For existing OnePlus device owners in the affected regions, the company has outlined a support plan. It confirmed that all warranties will be honored and customer support channels will remain open for repairs. Scheduled software updates and security patches will continue for the full duration of each device's originally committed support period. However, a significant change for users will be the software platform. The company announced that eligible devices will be offered a voluntary update to ColorOS 17, the Android-based interface developed by its parent company, Oppo. This marks the end of OxygenOS, the software skin long associated with OnePlus phones. Users who update to ColorOS will have the option to roll back to OxygenOS, and devices not eligible for the new platform will continue to receive maintenance updates.