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Nintendo opens temporary London pop-up store Oct 22 to Nov 16

Published 25 September 2025

Nintendo will open a temporary pop up store in London next month, offering fans a limited chance to buy official merchandise usually sold only in its permanent shops in Japan and the United States. The store will operate on the ground floor of Westfield London in Shepherds Bush from October 22 until November 16, with ticketed entry for the opening weekend and general admission thereafter, Nintendo said.

Nintendo described the London location as a showcase of an extensive range of official merchandise, saying the pop up will offer collectible keyrings, pins and charms, apparel, bags and home items drawn from franchises including Super Mario, Donkey Kong, The Legend of Zelda, Animal Crossing, Pikmin, Splatoon and Kirby. The company said some items available at its permanent stores in Tokyo, Osaka and Kyoto, as well as New York and San Francisco, will appear in the London shop, and that a handful of exclusives may be offered.

Entry to the pop up will be ticketed from October 22 through October 26 and open to walk-up visitors under a queuing system from October 27 until closing on November 16, according to announcements and several reports. Multiple outlets say reservations for the...

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