Nintendo Confirms UK Switch 2 Price Increase Effective September 1

Nintendo has confirmed a UK price increase for its Switch 2 console, set to take effect from September 1, 2026. The standalone console's price will rise from the current recommended retail price of £395.99 to £419.99, an increase of £24. In the Republic of Ireland, the price will climb from €469.99 to €499.99. The announcement ends months of speculation about the specific UK pricing following the company's earlier global price hike confirmation.

The price revision was announced by Nintendo Store UK via its social media account on August 20, 2026. This follows a broader global price increase initially revealed by Nintendo in May, citing changes in market conditions and a challenging global business outlook. Industry reports have linked such increases to rising memory chip costs, driven by demand from AI data centres. In a statement, Nintendo apologised for the impact of the price revisions on customers and stakeholders, adding that the new price does not fully account for all cost increases, suggesting the console may still be sold at a loss.

Compared to recent price hikes for competing hardware, the Nintendo Switch 2 increase is relatively modest. Earlier in 2026, Sony raised UK...