Nike and Skims launch NikeSKIMS activewear venture with Sept 26 debut

Nike and Kim Kardashian's Skims brand on Tuesday unveiled NikeSKIMS, a longterm joint activewear venture that will launch its inaugural collection on Sept. 26 across Nike and Skims websites and at select flagship stores in New York City and Los Angeles. The debut line, designed to merge Skims' body-focused silhouettes with Nike's performance technology, features 58 silhouettes across seven subcollections, offering more than 10,000 outfit combinations and sizes from XXS to 4X.

The campaign and public unveiling were punctuated this week by a staged performance at the New York Public Library and a 46 second campaign film titled Bodies at Work, directed by Janicza Bravo. The film and performance highlighted more than 50 female athletes in the Nike portfolio, including Serena Williams, ShaCarri Richardson, Jordan Chiles, Chloe Kim and Romane Dicko. Kim Kardashian, her mother Kris Jenner and sister Khloé Kardashian attended the library presentation on Wednesday, which included dancers demonstrating the flexibility of leggings, bodysuits, bras and tanks in neutral brown tonalities.

Kim Kardashian, who is a Skims cofounder and chief creative officer, said the partnership was aimed at...