Global Edition
Global Edition
UK Edition
EU Edition
US Edition

Understand the story, not the spin.

Markets

New Beauty and Grooming Launches for Summer

Published 21 April 2026

A new fragrance from French-based grooming brand Cremo is emerging as a summer favorite, offering a citrus-infused scent designed for versatile daily wear. Launched recently, the Italian Bergamot Eau de Toilette features a fresh opening of Italian bergamot that transitions into neroli blossom and a subtle vetiver base, evoking a Riviera vibe suitable for commutes or evening outings. The 100ml bottle, crafted with premium ingredients by scent experts, is now available for purchase with a 20 percent discount using the code ItalianBergamot.

Cremo, known for its barber-grade products, positions the fragrance as a signature option rather than a fleeting seasonal spray. It pairs well with the brand's complementary Italian Bergamot body wash, which cleanses without drying the skin while maintaining the same aromatic profile. Standard delivery is free for orders over 30 pounds, with a 2.50 fee for smaller purchases, making it accessible for consumers seeking elevated grooming essentials ahead of warmer months.

In the broader beauty market, e.l.f. Cosmetics has introduced the Soft Glam Base Covered Duo to simplify makeup routines. The bundle combines the Soft Glam Satin Foundation and...

Now playing
0:00 / 0:00