Netflix Plans Mobile App Redesign with Vertical Feeds

Netflix announced plans Tuesday to redesign its mobile application, incorporating deeper integration of vertical video feeds to enhance user engagement and content discovery. The updated app is set to launch later in 2026, following months of testing that began in May 2025. The changes aim to align the streaming service with evolving mobile viewing habits, where short-form content dominates platforms like TikTok and Instagram Reels.

During the company's fourth-quarter earnings call, co-CEO Greg Peters described the redesign as a foundation for long-term business growth. "The Netflix app redesign is intended to better serve the expansion of our business over the decade to come," Peters said. He noted that the new interface will allow Netflix to iterate, test, evolve and improve its offerings continuously, much like updates to its television user interface.

At the core of the overhaul are vertical video feeds featuring swipeable short clips from Netflix's movies and TV shows. These have already appeared in limited tests as promotional trailers, but Peters indicated broader applications ahead. "You can imagine us bringing more clips based on new content types, like video podcasts,"...