Netflix extends Archewell first-look deal, adds As Ever

In a move that keeps Prince Harry and Meghan Markle in Netflix’s content plans, the streaming giant has extended the couple’s Archewell Productions partnership with a multiyear, first-look deal for film and television projects. The terms were not disclosed, and the agreement is described as less exclusive than the couple’s previous five-year, all-encompassing deal with Netflix. Under the new arrangement, Netflix retains the right of first look on Archewell projects and continues to develop and co-produce a slate that includes the As Ever lifestyle brand.

The new pact follows a run of high-profile projects produced by Archewell Productions for Netflix, including documentaries and reality formats such as Harry Meghan and Live to Lead, Heart of Invictus, Polo, and With Love, Meghan. Netflix highlighted the couple’s visibility and influence, noting that their work “resonates with audiences everywhere.” The updated deal expands collaboration to cover the As Ever brand, Meghan’s lifestyle line that features products ranging from wine and cookie mixes to preserves, which have already appeared in their Netflix projects.

Meghan Markle publicly framed the renewal as a continuation of a...